About Us

At Hoop Focus, we're not just a basketball company – we're a community-driven movement on a mission to transform lives through the love of the game. Based in the heart of East London and beyond, we're dedicated to providing basketball opportunities and nurturing skill development among our youth and beyond.

Our journey began with a powerful vision: to break down barriers that limit access to basketball, just as we once faced growing up. We understand that financial constraints and other obstacles can hinder the dreams of aspiring athletes. It's a story we've heard time and again from kids and young adults we've encountered in recent years.

Our commitment is clear – we want to create a space where everyone, regardless of their circumstances, can come together, play basketball, train, learn new skills, and form lasting connections. We believe that basketball should be accessible to all, without cost being a barrier.

To make this vision a reality, we've launched this website as a platform for you to support our cause. When you purchase anything from our store, you're not just getting incredible products; you're also automatically entered into our prize draw. The best part? Every penny we earn from your support goes directly back into our community programs, allowing us to offer even more opportunities for our youth.

Our innovative approach includes the chance to win incredible prizes, such as using our state-of-the-art shooting machine. But, beyond the prizes, every purchase you make is a step toward creating a brighter future for young athletes. Whether it's our scrimmages for under 18’s or training sessions, your support helps us bring more of what our community needs.

Hoop Focus isn't just another basketball company – we're pioneers of change, champions of accessibility, and advocates for community empowerment. We invite you to join us on this extraordinary journey. Together, we'll inspire the next generation of athletes and create lasting impact through the power of basketball."